Objective of communication

             Objective of Communication :             

1.  Smooth and unrestricted running of the enterprise:The smooth and unrestricted running of an enterprise depends in toto on an effective system of communication. In every organisation , big or small , may it be in the public or private sector,'communication 'plays a major role For instance, if you clerks and the peons busy with the disposal of some sort of 'communication'.

2. Quick decision and Implementation : Communication helps the administration in arriving at vital decisions . In its absence it may not be possible for the top administrators  to come in closer contact with each other and discuss the important problems pertaining to be organisation. 

3. Basis of Control : The system of maintaining control over the activities of the organisation consists of : firstly, laying certain objectives or targets, secondly,comparing actual performance with the targets and thirdly, taking corrective action in case of deviations. 

4. Helps in Motivation and Leadership : Management can motivate and lead employees through communication only. The employees have to be told what they have to do and how they have to do. If the employees are not aware of the expectations of the management, how and for what  goal will they strive for? It is through communication that a formal leader, that is the manager, guides and supervises his employees.

5. Public Image:  Existence of good communication system in the organisation helps in projection of a good image of the organisation in the eyes the people dealing with it. Good communication is another name for good public relation.