Good communication skills are vital for a human being to be successful personally, socially and professionally.If due to lack of good communication skills a person fails to exchange his ideas, emotions etc. effectively then he may not be successful in his love life, life with friends, life as a leader in school or college and then in his professional life. Now if we dwell more upon the role played by communication skills in the professional life or to be more accurate in the business circles than we see that factors of responsible for importance of good Communication Skills are :
1. Communication Skill as a Job Requirement: All the fields varying from sales, marketing, human relations, public relations, industrial relations, teaching, to politics next good communication skills.Editors writers, researchers etc may need more of written communication skills.
2. Ever-growing Size of Business:The large business organisations with large number of employers working at different hierarchal levels and then collaborating with equally large number of other Organisation need good Communication network. This network which on one hand is supported by the advancing technology equally needs the support of good business communication environment of the organisation.
3. Complexity of Business Activities: As the organisation and business are growing in size so they are becoming more and more complex.For their smooth running different aspects of business have been developed like: planning, production, sales, stores, advertising, financing, accounts, welfare etc. Now good coordination is required between these aspects for positive results and this coordination is plausible only if good communication skills exists in the organisation.
4. The Growing importance of Human Relations and Industrial Relations:If effective and fruitful communication exists between the management and the employees then organisation gets better ROI (Result on Investment) and employee gets job satisfaction. Therefore a lot of stress is now being land upon the, communication skills who are the mouthpiece of the organisation to e the employers. They are the ones who develop meaningful relations, help in changing attitudes, boost morale and solicit cooperation. All these activities need good communication skills.
5. Technological Advancement:As the technology is developing at a fast pace so it is becoming the part and parcel of the organisation d which is drastically changing not only the methods of working but also the composition of teams or group. It makes it all the more necessary for the organisations to educate their employees to smoothly adapt to this changing scenario new modes and means of communication, changing relationships amongst colleagues and between the healer and the subordinates.
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