Merits and demerits of Downward Communication

 Merits of Downward Communication:

1.Mission and Goals : It informs the employees about the organization mission and goals.

2. Plans and Policies: It provides the employees with information regarding organizational plans.

3. Duty and Authority: It facilitates the employees the knowing what is expected of them and the extent of their authority.

4. Job Satisfaction : It increases employees satisfaction.

Demerits of Downward Communication: 

1. Distortion : In big-sized organisations, information flows through a number of layers.It is quite possible that by the time, it reaches the lowest level in the organization hierarchy, the message received is different from the what was sent.

2. Incomplete Information: Sometimes managers with hold a part of information with them and transmit incomplete information so that subordinates continue to remain dependent upon them for requisite information.

3.Time Consuming: If the organisational hierarchy has too many levels, it takes too long for information to reach the person concerned sometimes the information reaches after the desired action has already been taken.