Horizontal or Lateral Communication:
Horizontal Communication takes place, when person operating at the same level communicate with each other to exchange information in several respects.
Horizontal Communication refers to the transmission of information among persons of the same level and status. It generally takes place among departmental heads who are responsible for different functional areas of the business. Horizontal communication is essential for achieving co-ordination in the enterprise. The horizontal communication takes place in the form of memoranda, letters and the personal face to face contacts, telephonic contacts etc.
Why does Horizontal Communication takes place:
This type of communication takes place when sales manager of a company asks about the available stock of finished good from the stock manager of warehouse. Here sales manager & stock manager are on the some level of hierarchy in the organisation.
The purpose of Horizontal communication is to secure co-ordination.
Example of Horizontal Communication:
1. Communication between Marketing Manager & Production management.
2. Communication between Production Manager & Finance management.
3. Communication between Personal Manager & Finance management.
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